This Cookie Policy explains how ExperienceFlow.AI (“ExperienceFlow,” “we,” “us,” or “our”) uses cookies and similar technologies on our website at www.experienceflow.ai and any related web pages that link to this policy (collectively, the “Website”).
This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, and protect personal information.
By clicking “Accept” on our cookie banner, adjusting your preferences, or continuing to use the Website (where permitted by law), you agree to our use of cookies and similar technologies as described in this policy.
1. What Are Cookies and Similar Technologies?
- Cookies are small text files that are stored on your browser or device by a website. They are widely used to make websites work or to work more efficiently, as well as to provide reporting information.
- Pixels/web beacons are tiny images or snippets of code that allow websites to measure actions such as page views, opens, or clicks.
- Local storage, session storage, SDKs, and similar technologies can also be used to store or access information on your device.
For simplicity, we refer to all of these technologies as “cookies” in this policy.
Some cookies are set directly by us (“first-party cookies”), while others are set by third parties (“third-party cookies”).
2. Why We Use Cookies
We use cookies and similar technologies for the following purposes:
Strictly Necessary Cookies
- Required for the Website to function properly and securely (e.g., page navigation, load balancing, security features).
- These cookies cannot be switched off in our systems and do not require consent where local law allows.
Performance and Analytics Cookies
- Help us understand how visitors interact with the Website (e.g., which pages are visited most often, how users move through the site).
- Used to improve content, navigation, and overall user experience.
- Where required by law (e.g., in the EU/UK), these cookies are only used with your consent.
Functionality Cookies
- Enable the Website to remember your preferences (e.g., language settings) and provide enhanced features.
- These cookies may be set by us or by third-party providers whose services we have added to our pages.
Advertising and Marketing Cookies
(if/when used)
- Help us measure the effectiveness of our campaigns, understand our audience segments, and, if applicable, serve or limit ads.
- May collect information about your browsing habits across websites.
- Where used, they are only deployed in compliance with applicable laws and with appropriate consent/opt-out mechanisms.
We do not use cookies to deliberately create hidden profiles or to manipulate your choices. We avoid “dark patterns” in how we present cookie options and consents.
3. Types of Cookies We Use
Below is a high-level summary of the main cookie types we may use.
Strictly Necessary Cookies
Examples:
- Cookies that remember your privacy settings or cookie preferences.
- Load-balancing cookies that distribute traffic across servers.
- Security cookies that help detect and prevent fraud or abuse.
Performance/Analytics Cookies
Examples:
- Cookies used by analytics services to measure visits, page views, and traffic sources.
- Cookies that track aggregate engagement and usage metrics for our site.
Functionality Cookies
Examples:
- Cookies that remember form inputs you have previously provided (where appropriate).
- Cookies that remember user preferences such as language or region.
Advertising/MarketingCookies (if applicable)
Examples:
- Cookies that track engagement with our marketing campaigns or landing pages.
- Cookies set by third-party marketing platforms that help us understand campaign performance.
We periodically review and update the cookies we use to keep pace with technical and legal changes.
4. Legal Basis and Consent
The use of cookies may involve the processing of personal information. In such cases:
- In jurisdictions like the European Economic Area (EEA), United Kingdom, and certain other regions, we rely on consent for non-essential cookies (e.g., most analytics and advertising cookies). Strictly necessary cookies are used based on our legitimate need to provide a secure and functioning Website.
- In the United States, we provide clear disclosures about cookies and give you choices where cookies are used in ways that may constitute “sharing” of personal information under the CCPA/CPRA and similar laws. If we ever engage in such activities, we will also provide appropriate “Do Not Share My Personal Information” controls and respect applicable browser-based opt-out signals (such as Global Privacy Control) where required.
We design our cookie banners and preference tools to avoid misleading or manipulative interfaces, consistent with regulatory expectations on dark patterns.
5. How You Can Manage Cookies
You have several options for managing cookies:
Cookie Banner/Preference Center
On your first visit (and periodically thereafter), you may see a cookie banner that allows you to:
- Accept all cookies.
- Reject non-essential cookies.
- Customize your preferences by cookie category.
You can change your preferences at any time by using the “Cookie Settings” or similar link in the Website footer (where available).
Browser Settings
- Most web browsers allow you to control cookies through their settings, including blocking or deleting them.
- Please note that disabling certain cookies may affect the proper functioning of the Website.
Device/Platform Controls
- Your device or operating system may provide additional privacy controls (e.g., limiting tracking).
- Certain third-party tools may also enable you to opt out of specific analytics or advertising networks.
Global Privacy Control (GPC) and Similar Signals
- Where required by law, if we engage in activities that qualify as sale/sharing, we will recognize and honor supported browser-based opt-out signals, such as GPC, in accordance with applicable regulations.
6. Third-Party Cookies
Some cookies on our Website may be set by third parties (e.g., analytics providers, embedded service providers). These third parties may use cookies in accordance with their own privacy policies.
We encourage you to review the privacy and cookie policies of any third-party services you interact with through our Website.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in:
- The cookies we use
- Our practices and technologies
- Applicable laws and regulatory guidance
When we make changes, we will update the “Last Updated” date at the top of this policy. For material changes, we may provide additional notice (e.g., via the Website or, where appropriate, via email).
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and your choices.
8. Contact Us
If you have any questions or concerns about this Cookie Policy or our use of cookies and similar technologies, please contact:
Marketing Lead
ExperienceFlow.AI
San Francisco, California, USA
Email: xflowmarketing@experienceflow.ai
